Freelance World

Personal brand: the key to finding your next contract

It’s a fact of life for any freelancer, contractor or self-employed business owner out there: whatever you do, ultimately you’re a sales person.  Because if you don’t go out and find that next job or your newest client, you won’t last long.

But most of us didn’t go into our line of work to do sales (I know I certainly didn’t!) which is why we find it hard to get our act in gear when it comes to building our list of contacts, keeping in touch with them and getting work from them.

But what if I you had something to help you do those things without really having to try?

Well, guess what?  You already do.  It’s called your personal brand and the reason it’s so important boils down to one thing:  before buy people before they buy what they’re selling.

Read more »